One of the things I pride Frankie & Dandelion on is catering to women of ALL ages, sizes and life stages. Without a doubt our core clientele is Mums. Mums with adult children. Mums with teenagers. Mums ducking in between the school run. Mums chasing the ever-energetic preschooler. And mums of newborns. 

Whether you bottle or breastfeed can be a loaded topic in some communities. Personally all I care about is the baby being fed and the mum being happy. Those who do go the breastfeeding route are often in search of tops/dresses with, ahem, easy access. 

When I first set out to create Frankie & Dandelion the Label shortly after the birth of our son there was a huge gap in the market for comfortable easy wear basics that flattered the "mum-bod". However I wanted our pieces to stand the test of time and still be worn long after the baby-filled days. Now we've expanded and sourced so many wonderful labels who also share our vision for style that goes beyond the breastfeeding stage of motherhood.

This week I thought I would share with you some of our favourites in store now. Each of the pieces featured are suitable for ALL stages of motherhood and can be dressed up or down with ease. Don't forget we get new arrivals every week. So keep checking back either online or in store.